Holy shit! We made it to the launch party. Most businesses base milestones around units sold, or revenue earned, or monthly traffic. We at ChicagoEatsTV base it on giving our viewers an opportunity to party with us, with awesome beer. So that is why we are proud to invite you all to our Launch Party. Here our the details:

Sat, March 27th at Empire Liquors (6 Corners in Wicker Park, 1566 Milwaukee Avenue)

Complimentary Goose Island Reception from 8pm to 10pm with RSVP

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Matt Wechsler of Hourglass Films is the one-man crew for the restaurant and bar web series “Chicago Eats TV,” which has gone weekly.

“I’m a food lover myself and a Chicago native, so I was more than excited to be a part of this venture,” Wechsler says, having completed episodes profiling Redhots & Fries, Cans Bar & Canteen, and 90 Miles Cuban Café.

“The owners of the diners and bars are characters and the food is spectacular,” he says.

Wechsler runs camera (an HVX200 with a Letus 35mm adapter), lighting and sound while executive producer Jeff Maimon interviews the establishments’ owners, then spending a day to edit each 3-minute episode.

With his company barely a year old, Wechsler maintains his profit margin by carving out a niche in low-cost web and corporate video.

“The growing trend in promotional and corporate work is better, cheaper, faster,” Wechsler says. “The economy has taken its toll on the industry, but the work is still out there if you can find a way to scale down the production without losing much quality. My ability to wear many hats on set is what allows me to stay in business and work with low budget clients.”

At age 14, Wechsler started working as a PA on corporate shoots for his father David Wechsler’s RDR Productions, working his way up to producer and editor after graduating from Miami University in 2002.

Matt Wechlser launched Hourglass Films as a part-time venture in 2008. He left RDR to pursue Hourglass full-time in 2009. He turned a profit in his first year of full-time operations while purchasing $40,000 in equipment, including the HVX, prime lenses, a Kino Diva 400s set, and Schoeps CMC-6 and Lectrosonic 400 microphones.

His first Hourglass production was a tribute video for director Robert Zemeckis’ mother Rose Zemeckis’s 90th birthday. Then last March he wrote, produced and edited four commercials for the Sam Valadez Group, on a mere $4,500 budget.

“The project taught me that I could work on low budget work while still maintaining a high production value and most importantly, make money in the process,” Wechsler says.

In April, with RDR Productions, Wechsler co-produced a 12-minute promotional video for management agency Priority Sports & Entertainment. He also produced an 8-minute promo video for Chicago Lighthouse for the Blind.

Over the course of three days, Wechsler directed 15 spots for Senario Entertainment, each showcasing one of Senario’s line of toys.

Hourglass clients include ProTips4U.com, The MS Society, Jif Peanut Butter, Ida Crown Jewish Academy, Olympian Diamonds, and The Ruby Room.

Wechsler is also at work on a documentary about 15-year-old Highland Park resident Ariel Small, who last year was named the Tourettes Syndrome Association Youth Ambassador for Illinois.

See hourglassfilms.net.

- Ed M. Koziarski

* Article Taken from ReelChicago.com

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